Audio-visual materials and social media networks are increasingly used for the production and transmission of knowledge in contemporary culture and Cultural Studies. This course will explore visual research methods with a focus on new technologies learning methods within new media platforms. Older and newer methods of image classification and interpretation will be introduced such as iconology, semiotics, online ethnography and big data analysis.
The emphasis will be on studying cultural environments by means of immersive and multi-sensory ethnography of online and physical environments. Students will practice the ethical and creative uses of ethnography through photography and video production and by documenting a community, subculture or art group of their choice