What
does it mean to purchase and own a password to an Internet pornography
web site? Why would anybody want to purchase access to Internet
pornography in this day and age when it is increasingly available for
free? A large majority of netporn sites are free, offering free
samples, or they act as “feeder” sites. They are used as bait for pay
sites and make money by successfully guiding viewers to premium
services and a unique password. These sites are still growing in size
and number and their spam engines have to some extent ruined the idea
of a “real” netporn experience.
The premium
membership is an imagined or idealized commodity, and spam is what
ordinary browsers live with--the endless banal and slimy messengers
that latch onto our nervous system. Steven Shaviro writes about those
messengers as the indispensable vermin of the network society: “When
such insect messengers come calling, you cannot choose not to respond.
You may swat or shoo away a single fly, but more of them will always
show up.”(1)Porn spam is now part of the “ecology” of the network and
has also determined the manner in which societies value or ban it. A
good sign of devaluation is disregard for the porn password as a key to
products. It is a string of randomly combined letters and numbers that
we can barely remember. And the price of this password is currently too
high to simply make it worth purchasing.
The generous offer of free porn as the key to premium products has made way for free passwords. There are endless sites like http://www.rarepasses.com or http://www.silverpasswords.com that have a list of pornsites and supply passwords to access them. http://www.passwordguide.com is a site where can leave your email address so they will email you daily passes; http://www.passwordsearch.org is a search engine to look for passwords. On http://vikingpasses.com/?tid=127
you can even see a picture of the webmaster who distributes the
passwords. It looks more personal, like there is an actual and
identifiable someone in charge. But it does not take too long before
the cat comes out of the bag: the passwords don’t work, or only for a
very limited time and never for more than five minutes. The jolly
webmaster who gives out the passwords is fake. He just creates a bit of
a free trail to excite us. Is he hoping that we will indeed finally get
horny out of boredom or so sick of him that we will pay for a proper
password?
We may then purchase the password to have
the certainty of getting better value for our money, and finally,
the real porn experience. It is not only the porn pig who wants this
certainty, but also the research pig who is afraid that maybe s/he will
have written entire book volumes on “netporn” and totally missed out on
the actual product. The netporn biz was hoping that
the adolescent male would get their first jobs and then be in a
position to buy their first premium memberships. They would get tired
of illegal cyber activities and cumbersome download times, walking
around with leather briefcases, blueberries and a small golden chain
around the neck with an engraved password: Y6rrCS. But apart from a
small percentage of Premium Pass owners, the at large adolescent
generation has grown up with different Internet habits. They are
impatient and have integrated the freely available porn clips into
social networking habits and they have also started sharing their own
home-made content.
The porn pig now prefers to
watch clips and write comments directly on videosharing sites such
xtube.com and yuvutu.com. Or they still take the time and energy to
share full-length movies via p2p software on sites like Epornium,
Empornium or Puretna. In October 2007 Janko Roetgers wrote an article
about 65 LA porn industry companies getting together in order to sue
p2p porn traders. (2) A few of the studios decided to go forward and
create an industry association to sue file sharers. The p2p sites
Epornium and Poretna have more than a million registered users. Members
have a password that they get for free and they collaborate in trading
individual scenes, full DVD rips or DVD image files to burn their own
discs, complete with menus and extras.
For the
Spanish-speaking population there is the site Poringa, the pornographic
sister site of Taringa. Both sites belong to the same owner and company
group and are based on the concept of web 2.0, as members keep the site
alive by posting and adding new information. It’s slogan is “placer
colectivo” (collective pleasure). At Poringa people (read: men) post
pictures, videos, links and “real” passwords that lead to hacked and
home-made adult content. The site has an average of 200.000 visits a
day. People are not only accessing it to get quick and easy access to
content, they are also there to create porn identities and become
significant members, to hang out, share and brag about their
collections and upgrade to the next level. When you get a membership
and a password you immediately start getting ratings from the community
depending on the frequency of your posts, which are then also nicely
assembled into a blog.
But are those p2p sites a
more authentic open-source environment for the netporn experience? The
website has an extensive terms of service that actually looks like an
example of a rushed top-down government. It is a work of net art by
itself in its esoteric qualities. It is full of contradictions and it
is clear that nobody reads them and nobody takes them seriously.
Members can report on objectionable posts to administrators including
posters who break copyright. Site administrators investigate all
complaints. The Terms of Service supports the idea that sharing porn
collections is a serious activity and that there should be no
distractions. Two of the things not allowed on the site are “Jokes and
Riddles” and “Posts containing just one image, the ideal is to
have the full set.”
One member, Champagne, posts
a video clip made by himself penetrating a woman and the letters “PI”
painted on her back with his sperm. He dedicates the video to a long
list of friends: they all have fake names but his jizz looks mighty
real. And yes,the bulk of p2p porn trading puts the female body on
display. Traders show off collections of favourite porn stars or photos
of female lovers and make no effort at actually attracting female
members. As a matter of fact, all softer content produced by female or
queer producers would probably be banned as a “riddle.” Empornium has a
dogmatic idea of what kind of porn can be posted and for instance
excludes movies with adult content.“ No mainstream movies, clips or
music, even if they have adult content. Stick to porn.”(3)
Porn
has always had a low status among those genres conventionally regarded
by audiences as belonging to “substantial” popular entertainment--like
movies, magazines, live performances, or books. Netporn became the
benchmark of a trend towards totally hollow or unsubstantial
entertainment content. I have interviewed quite a number of people
about their netporn habits, and they can barely remember the names of
the companies or the movies they are watching. They can only remember
the names of their favorite porn stars. The counter-wave netporn biz
might increasingly be owned by autonomous porn stars or sex workers who
create their own brands and networks. In China there is a large
underground industry of companies and sex workers who have direct
webcam sessions with paying clients, who send video recordings of the
sessions after they are concluded. These products are more authentic and private than commercail porn, but they belong to an invisible or illegal industry.
Feminist
pornographer Erika Lust made an intervention in the male netporn
landscape by releasing one of her shortfilms "The Good Girl” under the
terms of a Creative Commons license, so that it could be downloaded for
free from her website. But not knowing that a Creative Commons license
cannot be revoked, she recently withdrew her free donwload and included the movie in the feature film “Five Hot Stories For
Her.”(4) Here, Lust casts the free gift as a special appearance that may
garner value and desire around her special collection. This model is
generally being tested by the Euro-American “alt” movement. Feminist
porn stars like Audacia Ray and Johanna Angel are creating websites to
materialize the dual role of sex model and creative entrepreneurs. One
could say that they put their own sexual bodies on the line and have a
more authentic and female-controlled bond with the client. In relation
to this, Florian Cramer has argued that the alt porn idea immediately
lost its obscene edge. A web site for “authentic” porn stars like
Suicidegirls.com copied genres directly from conventional porn genres
such as “Gothic porn.” (5)The altporn sexperts are educated but some of
their movies are dull, their lectures are as slimy as the worst spam in
the way they try to sell a “radical-erotic” outlook. Again the
strategy works like commercial netporn. We are always urged to buy the products, but will spend endless time just observing the sales pitch.
(1)
Steven Shaviro, Connected, Or What it Means to Live in the Network Society, University of Minnesota Press 2003, p. 23.
(4)Information about Erika Lust’s action http://www.p2p-blog.com/item-10.html
(5)Florian Cramer, "Sodom Blogging: Alternative Porn and Aesthetic Sensibility" In the C'lick Me Reader, which can be downloaded here.
|